My presentations focus on showing small business owners how to run their companies more efficiently and effectively. They’re available for both associations and organizations.
My most popular topics are described below, but if your organization needs something different, just let me know! All programs are custom fit for each engagement.
The 7 Biggest Mistakes Made by Small Business Owners When Trying to Grow a Business
All small businesses need to grow, especially those just starting out. Unfortunately, too many business owners focus on the wrong things, ignoring what really matters and wasting precious time and money in the process.
In this fast-paced keynote, Belinda Wasser reveals – and offers suggestions for fixing – seven of the most common errors made by small business owners when trying to grow, including poor contact management; lack of investment in technology; inadequate employee supervision and more.
Fix Your Broken Web Site! 10 mistakes guaranteed to send web site visitors screaming in the other direction (and how to remedy them, fast)
Today, nearly every business has a web site. But having one and having one that works to further the goals of your business, are not the same thing. Your web site is “home base” for prospects, clients, customers and others; it’s where they go when they want to check under the hood and inspect your company. Poor navigation; amateurish graphics; dormant blogs; and sites that are not mobile-friendly are just a few of the common mistakes found in today’s web sites.
In this one-hour presentation, Belinda Wasser identifies, explains and offers concrete suggestions for solving these problems.
Webinar Logistics 101: How to Set Up, Promote and Deliver a Fabulous Online Event
Webinars, whether offered for a fee or as a free, promotional session to generate leads and interest, have exploded. Today, more business than ever offer them and more people than ever attend. It makes a lot of sense to add webinar-based presentations to your marketing mix.
Unfortunately, there are a lot of moving parts behind the scenes, including choosing topics, managing invitations, communicating with attendees, handling payments, overseeing the event itself, and much more. There’s a lot to do and a lot that can go wrong.
In this highly tactical, behind the scenes session, Belinda Wasser pulls back the curtain and reveals what needs to be done and how best to do it. She’ll share plenty of real life examples, including do’s and dont’s, vendor recommendations, sample messaging and more, ensuring that your next event goes off without a hitch.