My Story

RocketGirl is me, Belinda Wasser. I have 25 years of business workflow and logistics experience in a broad range of companies. Small businesses hire me on a contract basis to act as their part-time, “business manager.” I live in New Canaan, CT with Emily (daughter), Greg (extremely significant other) and Rudy (our pet Cockatiel).

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Here’s my story:

I spent the first 17 years of my adult life working in corporate America, and in particular, operations. I enjoyed it immensely.

I did staffing reorganizations, company relocations, network migrations, phone installations, financial system set-ups and website builds. Basically, anything that involved figuring out the back-end stuff that makes a company run.

I had lots of jobs, projects and promotions along the way and I had the chance to work with some of the smartest people on the planet, many of whom took time to mentor and teach me.

But In 2001, things changed abruptly. I left to have a baby (Emily!) and after that, couldn’t imagine going back to the office. I knew it was time to go off on my own.

At first I wasn’t sure what I wanted to do. But I was really into technology, and knee-deep in baby-stuff, and so one day I came up with the idea for an online store that would specialize in personalized baby gifts. I wrote a business plan, borrowed some money and 6 months later, launched.

Wow, what a shock. As a first-time entrepreneur, and despite all my corporate experience, I learned things about business I never could have imagined. Customer service, order fulfillment, credit card processing, point of sale, systems integration, website design, inventory management, vendor relations, search engine optimization, distribution, photography, shipping, PR, marketing, buying and, most important, cash flow.

Today, having launched and run a small company of my own, and knowing that I’ve always been the one that friends, relatives and former coworkers come to when they need to build order and intelligence into any project, I run RocketGirl Solutions.

Launched in the fall of 2010, RocketGirl Solutions is hired by small businesses on a contract basis to act as their part-time, “business manager,” helping them make more money, more efficiently and with less stress.